About the Author: África Pardavila

Communications & HR Director- Africa owns a degree in Cultural studies with a Chinese Mayor by Autonomous University of Madrid (ES), an MBA by ICEX-CECO and UIMP (ES) and a Master in Digital Marketing by Complutense University in Madrid (UCM). She also took business and language courses at Peking University (China) and worked in the Agri-food Promotion Department of the Commercial and Economic Office of the Embassy of Spain in Beijing (China). Throughout her educational and professional international experience, she’s built up a great passion for business development, digital marketing and creative processes.

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Communicating for Funding: The Strategic Role of Communication in EU Projects

Effective communication in EU-funded projects is not just about spreading awareness—it plays a vital role in linking research and innovation to European policies and future funding opportunities. With increasing competition for EU funding, projects that communicate their impact effectively have an edge. Well-structured communication can increase stakeholder engagement significantly, influencing policy decisions and funding allocations. So, how can projects ensure their communication strategy aligns with EU priorities and attracts investment? Aligning with EU Policy Priorities EU-funded projects must align their communication efforts with major policy initiatives such as the European Green Deal, the Farm to Fork Strategy, and the [...]

By |June 6th, 2025|Categories: Tips: project communication|
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