Communicating for Funding: The Strategic Role of Communication in EU Projects
Effective communication in EU-funded projects is not just about spreading awareness—it plays a vital role in linking research and innovation to European policies and future funding opportunities. With increasing competition for EU funding, projects that communicate their impact effectively have an edge. Well-structured communication can increase stakeholder engagement significantly, influencing policy decisions and funding allocations. So, how can projects ensure their communication strategy aligns with EU priorities and attracts investment? Aligning with EU Policy Priorities EU-funded projects must align their communication efforts with major policy initiatives such as the European Green Deal, the Farm to Fork Strategy, and the [...]
Traditional Marketing for Primary Producers: Connecting in the Digital Age
In an era dominated by digital trends, there’s an often-overlooked power in traditional marketing, especially for effectively reaching primary producers in the agrifood sector. While digital channels provide global reach and efficiency, traditional marketing techniques foster local connections, establish trust, and create lasting impressions: key aspects still important in many sectors, the primary sector included.Through EU funded projects like COOPID, MainstreamBIO or initiatives such as the Study on the participation of the agricultural sector in the BBI JU, Innovarum has gained insightful experiences on the best tools and methods to successfully reach the primary sector. Perhaps surprising to some, despite [...]
Measuring the Impact: Effective Strategies for Evaluating EU Project Communication in Horizon Europe
In Horizon Europe, an accurate measurement of the impact of the communication and dissemination actions of your EU-funded project has become crucial. Whether it's sharing research findings, engaging with the public, or promoting project outcomes, communication plays a vital role in an EU project. However, it's not enough to just communicate; it's equally important to measure the impact of these communication efforts. In this blog post, we'll explore effective strategies for evaluating the impact of communication activities in EU projects. Why Measure Impact in Communication? First and foremost, because it is a key requirement of the EU Commission. [...]
Top Bioeconomy Events in the EU for 2023: A Comprehensive Guide
The bioeconomy is gaining momentum in the European Union (EU). In 2023, the EU will host a series of events that will highlight the latest developments in the bioeconomy, including advancements in biotechnology, renewable energy, and agriculture. Here are some of the top events in the bioeconomy that will take place in the EU in 2023: World Bio Markets (May 10-11, 2023) World Bio Markets returns to The Netherlands (The Hague) in 2023 with new opportunities for participation. World Bio Markets is a leading global event that brings together key stakeholders in the bio-based economy to discuss the latest [...]
Automation may shape the future of the agrifood sector in the coming years
Automation technologies and processes play a key role in one of the last reports published by FAO in 2022: The State of Food and Agriculture 2022. From global navigation satellite systems, automated crop production, autonomous machines, weeding robots, drones, automated feeding, monitoring technologies to precision agriculture; the automation trend is clear across the in livestock, aquaculture, crop management, and forestry subsectors. “The sector is undergoing profound technological change at an accelerating pace” FAO. 2022. The State of Food and Agriculture 2022, leveraging agricultural automation for transforming agrifood systems. The report presents agricultural automation as the natural result of more [...]
Communication tips for projects in the bioeconomy
Innovarum attended the first of a series of 4 webinars structured around the general topic of “Shaping the Innovation Ecosystem for the bioeconomy” organised by the LIFT project with the collaboration of: URBIOfuture, CELEbio, the European Bioeconomy Network, Biobridges and Biovoices. The first webinar of the series was about “Awareness raising, Communication, Education and Stakeholders Engagement”. Awareness, Communication, Education & Engagement The webinar on “Awareness raising, Communication, Education and Stakeholders Engagement” presented the work of the projects LIFT, URBIOfuture and the European Bioeconomy Network. The 3 are Coordination and Support Actions that work around finding ways to communicate the bioeconomy to different stakeholders. Mainly, the [...]