About the Author: Andrea León

Content Manager - Andrea owns a degree in Graphic Arts with a concentration in Design by Taylor University (US) and a Master’s degree by IED MADRID (ES) in Branding & Visual Identity. She has a great passion for visual communication, content creation, and digital marketing that she’s developed through her international experience working in different creative and marketing agencies both in the U.S. and Spain.

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5 Tips To Develop Compelling D&C Materials

When communicating your EU project to audiences other than the general public, having a key messaging strategy is crucial – not only written but visual as well. The way you communicate these messages must be simple, clear and understandable in terms of readability, accessibility and comprehension. Why is that? Because it is very likely that the key messages to non-scientific audiences are likely to be different from those to scientific or industry player groups. Therefore, key messages should be tailored to each of your key audiences – in terms of language, shape, and format. Communication after the COVID-19 pandemic [...]

By |April 26th, 2023|Categories: News: Horizon Europe, Tips: project communication|

Communication In EU Projects: Dos & Don’ts

Dissemination and Communication (D&C) actions across EU-funded projects have become more important and relevant as the funding calls have progressed and developed more. The trajectory of carrying out specific tasks to maximise the impact of EU-funded projects has also changed drastically. In this blog post, we would like to share with you some tips & tricks according to our experience as D&C leaders and supporting partners in many different H2020, BBI-JU (now CBE-JU), and Horizon Europe projects. According to the European Commission’s Funding & Tender opportunities website: “With your communication activities you call the attention of multiple audiences about [...]

By |March 29th, 2023|Categories: News: Horizon Europe, Tips: project communication|
  • Brainstorming

The importance behind a cohesive visual identity in EU projects

Having a cohesive and strategic visual identity means much more than just embellishing the surface of a brand or in this case, a proposal for an EU funded project. The importance of a good visual identity in EU projects is key. Some people say the correct colours and imagery speak louder than words, and it is mainly because we as humans do not feel attracted to look at something by just reading words. In most cases, words should have a connection with something visual so that we can capture the idea and directly associate it with our emotions and [...]

By |April 29th, 2022|Categories: Tips: project communication|
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