About the Author: Andrea León

Content Manager - Andrea owns a degree in Graphic Arts with a concentration in Design by Taylor University (US) and a Master’s degree by IED MADRID (ES) in Branding & Visual Identity. She has a great passion for visual communication, content creation, and digital marketing that she’s developed through her international experience working in different creative and marketing agencies both in the U.S. and Spain.

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Innovarum Summer 2024 Celebration in Chinchón

On July 5, 2024, Innovarum celebrated the arrival of summer and the exciting progress of our latest projects with an unforgettable visit to Chinchón. We are proud to announce the approval of two key projects: MainstreamBIO and SMARTWINERY. MainstreamBIO aims to promote small-scale bio-based solutions in rural areas of Europe through regional multi-actor innovation platforms and tailored innovation support. SMARTWINERY focuses on developing smart technologies for efficient and sustainable wine production, improving the competitiveness of small and medium-sized wineries in Europe. To celebrate these achievements, we organized a day that combined the themes of both [...]

By |July 10th, 2024|Categories: Innovarum in action|

OLEAF4VALUE EU Project comes to an End

Imagine turning what was once considered waste into a goldmine of valuable products. That's precisely the mission of OLEAF4VALUE, a European project funded by the BBI-JU and H2020 which kickstarted on June 1st, 2021, and it’s coming to an end on June 30th, 2024. Its goal? To transform olive leaves, often left unused after harvesting olives, into a range of high-quality bioactive products with enormous market potential. Since its beginning in July 2021, OLEAF4VALUE has brought together a powerful consortium of 16 experts from across Europe. Together, they have worked hard to transform the way we think about olive [...]

By |June 25th, 2024|Categories: News: Innovarum Projects|Tags: |

Innovarum 2023 Year in Review

The 2023 year has been certainly one for the books, especially for Innovarum! As we bid farewell to another year, it’s time to take a moment and reflect on the incredible journey we’ve had in 2023. For us, at Innovarum, this year has been nothing short of remarkable—a year marked by achievements, growth, and significant milestones we have proudly fostered in the bioeconomy sector. Successful Communication Campaigns Our commitment to fostering awareness and understanding in the world of bioeconomy was underscored by the success of our communication campaigns. Through strategic messaging and outreach, we were able to engage with [...]

By |December 29th, 2023|Categories: Innovarum in action, News: Innovarum Projects|Tags: , , |

5 Tips To Develop Compelling D&C Materials

When communicating your EU project to audiences other than the general public, having a key messaging strategy is crucial – not only written but visual as well. The way you communicate these messages must be simple, clear and understandable in terms of readability, accessibility and comprehension. Why is that? Because it is very likely that the key messages to non-scientific audiences are likely to be different from those to scientific or industry player groups. Therefore, key messages should be tailored to each of your key audiences – in terms of language, shape, and format. Communication after the COVID-19 pandemic [...]

By |April 26th, 2023|Categories: News: Horizon Europe, Tips: project communication|

Communication In EU Projects: Dos & Don’ts

Dissemination and Communication (D&C) actions across EU-funded projects have become more important and relevant as the funding calls have progressed and developed more. The trajectory of carrying out specific tasks to maximise the impact of EU-funded projects has also changed drastically. In this blog post, we would like to share with you some tips & tricks according to our experience as D&C leaders and supporting partners in many different H2020, BBI-JU (now CBE-JU), and Horizon Europe projects. According to the European Commission’s Funding & Tender opportunities website: “With your communication activities you call the attention of multiple audiences about [...]

By |March 29th, 2023|Categories: News: Horizon Europe, Tips: project communication|
  • Brainstorming

The importance behind a cohesive visual identity in EU projects

Having a cohesive and strategic visual identity means much more than just embellishing the surface of a brand or in this case, a proposal for an EU funded project. The importance of a good visual identity in EU projects is key. Some people say the correct colours and imagery speak louder than words, and it is mainly because we as humans do not feel attracted to look at something by just reading words. In most cases, words should have a connection with something visual so that we can capture the idea and directly associate it with our emotions and [...]

By |April 29th, 2022|Categories: Tips: project communication|
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