The Ultra-Processed Food confusion: What European consumers really know about food processing
Many European consumers still struggle to identify ultra-processed foods and understand how food processing affects everyday choices. This article explores the gap between perception, convenience and nutritional awareness.
Behind Every Bite: EU project Sustain-a-bite launches campaign to make healthy and sustainable food the easy choice
Brussels/Madrid, 16th October 2025. – On World Food Day, the EU-funded Sustain-a-bite project is launching its first consumer campaign, Behind Every Bite, across Europe
Future on the Menu: The Alternative Protein Revolution
As the global population is expected to reach 9 to 10 billion by 2050, there is an urgent need for sustainable, nutritious, and healthy food options— especially protein. At the same time, our current food systems are major contributors to environmental problems like greenhouse gas emissions and deforestation. In response to growing global demand for sustainable food, a wide range of innovative alternatives to traditional animal-based proteins are being developed—including insect-based, microbe-derived, cultured meat and seafood, and especially plant-based options, which currently lead the market. While these technologies vary in their level of maturity, plant-based proteins are currently leading the [...]