How to communicate effectively to Primary Producers
Primary producers, such as farmers, fishers, and foresters, are the bedrock of the agricultural and natural resource sectors. They provide essential raw materials that feed into the global supply chain, impacting food security, economic stability, and environmental sustainability. Effective communication with primary producers is crucial for ensuring that they are informed, motivated, and equipped with the necessary knowledge to adopt innovative practices, enhance productivity, and meet regulatory requirements. The complexity of modern agricultural challenges, including climate change, technological advancements, and market dynamics, makes it imperative to engage these producers effectively. Strategies for Effective Communication with Primary Producers To communicate [...]
The Power of Video for EU Project Communication
The communication of EU projects has suffered a 180º change over the last years with the entry of new trends such as the short-format video content. In this article we will explain how the power of video may help you to increase the scope and engagement of your audience in 2024. A paradigm shift: from text to image We have the attention level of a mushroom. Well, maybe that’s a bit overkill, but we as a society are losing the capacity to get focus for a long period of time on a single task. Part of this effect is [...]
Innovarum attends to Organic Food & Eco Living Iberia 2024
Our colleagues form Innovarum attended to Organic Food & Eco Living Iberia 2024, on the 4th of June at the IFEMA fairgrounds in Madrid. This professional event is a benchmark for the organic sector at an international level, attracting thousands of people and companies from all over the world. An Event of International Magnitude The last edition of Organic Food & Eco Living Iberia was a great success, attracting more than 4,800 professionals and with the participation of 350 national and international companies and exhibitors. This remarkable attendance underlines the steady growth and consolidation of the fair in both Spain [...]
Innovarum participates in the KOM of OrganicClimateNET
Last 27th of February took place the Kick off Meeting (KOM) of OrganicClimateNET in Fulda, Germany. Innovarum was present as one of the partners of the project. A more organic Europe Recognising the key role of organic farming in achieving a climate-neutral Europe by 2050, as well as in meeting various environmental targets, the EU has embarked on an ambitious initiative. The OrganicClimateNET project, designed to empower organic farms to mitigate greenhouse gas emissions and enhance carbon sequestration. OrganicClimateNET will establish a pioneering network of 250 organic farms in 12 EU countries. These farms are laboratories for experimentation, innovation [...]
Tips to improve your EU project social media
If you want to improve your project's social media, you need a plan. Here are some tips to gain visibility, generate traction and increase your subscribers on social media: Know your target Not everyone uses the same social networks. The first step is to know your target: What country is from? Man or woman? How old is it?... Once you know this data, you can choose which platform connects better with your audience. If your message is aimed at an audience between 25 and 44 years old, YouTube, Twitter and Pinterest will be the best platforms for your project. On [...]