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About the Author: Daniel Gallardo

Daniel has a degree in Biology from the Autonomous University of Madrid (ES) and a Master's degree in Marketing from the European University (EU). During his studies, he completed an ERASMUS stay at Charles University (CUNI), in the Czech Republic. He specialized in the transmission of knowledge as a scientific disseminator and campaign analyst, which, added to his passion for sustainable development, has formed a solid experience in this field. Daniel defines himself as someone interested in innovation and new technologies, due to their potential as a driver of change to improve people's quality of life.

If you want to improve your project’s social media, you need a plan. Here are some tips to gain visibility, generate traction and increase your subscribers on social media:

Know your target

Not everyone uses the same social networks. The first step is to know your target: What country is from? Man or woman? How old is it?… Once you know this data, you can choose which platform connects better with your audience.

If your message is aimed at an audience between 25 and 44 years old, YouTube, Twitter and Pinterest will be the best platforms for your project. On the other hand, if you are looking for a more technical audience or those between 45 and 64 years old, opt for Facebook and LinkedIn.

Make your message interesting

You want everyone to know about your project activity and support it, but are you creating content that deserves that attention? Find out what topics your audience is interested in, and how they relate to your project. Add value to the project whenever you can and offer valuable content.

If you don’t know what your audience is interested in or you are starting from scratch, select some topics that relate to your project. Do you plant organic potatoes with recycled water? Create and share content related to potatoes, environmentalism and water uses. It is easy!

Choose a suitable format

Lastly, use a format that adapts to the needs of the audience. You can have a great project, but if you tell people about it in a 250-page report, no one is going to read it. Send short and clear messages, use infographics and animations. Make it easy for the message to get through.

Each format has its peculiarities, but as a general rule, the more dynamic, the better. A picture is worth a thousand words, and a video is better than a photo. Create, experiment, and find out which format suits better your audience. You have thousands of free tools to generate interesting content easily and quickly.


As a final piece of advice, no projects are the same. Get inspired by other jobs and try what works best for you. The most important thing is to always keep your audience in mind and offer them content that meets their needs. If you apply these tips correctly, you will see how the social media results of your project improve. Let’s create!

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¿Tienes una idea para un proyecto? ¿Buscas un socio de comunicación o para el desarrollo de modelos de negocio innovadores? ¿Tienes alguna otra iniciativa innovadora en mente?