Having a cohesive and strategic visual identity means much more than just embellishing the surface of a brand or in this case, a proposal for an EU funded project. The importance of a good visual identity in EU projects is key.
Some people say the correct colours and imagery speak louder than words, and it is mainly because we as humans do not feel attracted to look at something by just reading words. In most cases, words should have a connection with something visual so that we can capture the idea and directly associate it with our emotions and feelings. We must feel a connection of some sort, and that’s how the parameters of a consistent visual identity come to play a bigger role in this game.
Which are the main elements of a cohesive visual identity?
- Logo & sub marks
- Colour palette
- Imagery style
- Illustration/iconography style
You may be asking yourself at this point, why does this even matter in the world of proposal writing or EU project management? – Understanding the applications of the elements that form a visual identity in key to communicating your ideas and helping the person on the other side of the paper conceptualise and visualise it.
The EU commission takes a great amount of time reading long proposals full of text, and sometimes, we understand it could get exhausting. Therefore, helping the eye go through the paper by adding a colour palette and related graphics or figures that resonates with the topic and the proposal ideas could ease this process. It can even help understand the principles of the proposal in a more summarized way.
On the other hand, when it comes to EU projects that are already funded, to establish a direct connection with the project objectives and goals and the audience to target, you must follow some specific visual guidelines.
These are a few reasons why it is important to follow visual identity guidelines in EU projects:
- To make a connection between the project’s content and the communication materials.
- To help the audience resonate with the project’s communication and dissemination actions.
- To easily identify the project when visiting fairs/events/conferences.
- To establish a connection between visual elements and the wording used to describe the project in different platforms (social media, web, print)
In any case, understanding the basic principles of a solid visual identity is key to help ease the reading and evaluation process of proposal writing. As well as it is essential to establish strict visual guidelines to follow to maintain a cohesive and consistent use of the visual identity elements along the project’s timeframe; specially to help all targeted audiences to connect with and effectively promote all dissemination and communication materials and actions.
COOPID Bioeconomy Conference: Driving Sustainable Growth in Agri-Food
Leading Bioeconomy Experts Unite at COOPID Bioeconomy Conference, Drawing 120 Registered Participants Brussels, 31/05/2023- COOPID, an H2020-funded project dedicated to advancing the bioeconomy in the agri-food sector, successfully concluded the highly anticipated COOPID Bioeconomy [...]
EXPOBIOMASA Releases Videos Of Its Presentations: MainstreamBIO Opens The Round of Innovative Projects
On 9 May, Expobiomasa, the largest biomass recovery fair in Europe, hosted the workshop Inspiring practices for innovating with biomass, where INNOVARUM presented the MainstreamBIO project, which focused on the promotion of small-scale bioeconomy solutions [...]
SISTERS EU project Stops Food Waste #StopFoodWasteDay
Stop Food Waste Day is an International Day of Action that takes place in April every year. The day aims to raise awareness about the issue of food waste and encourage people to take [...]
The 21st of April Workshop Organised By Innovarum In Lleida Supports Circular Bioeconomy Of The Ebro Valley
More than 50 key agents from La Rioja, Navarra, Aragon and Catalonia have met to discuss and set a milestone in inter-territorial collaboration to promote local actions to boost the use of agricultural, livestock [...]
5 Tips To Develop Compelling D&C Materials
When communicating your EU project to audiences other than the general public, having a key messaging strategy is crucial – not only written but visual as well. The way you communicate these messages must [...]
COOPD Celebrates Its Final Event: COOPID Bieconomy Conference
The COOPID Bioeconomy Conference will take place on the next May 31st in Brussels, Belgium. Innovarum is leading the organisation of the event as the Communication Leader of the COOPID EU project. Context To [...]
Do you have an innovative idea for a project? Are your looking for project management support? Do you need a Dissemination and Communication Partner?