B2Fresh aims to provide to the F&V operators (producers, traders and retailers) with a digital platform where they can find all the tools that they need to manage their supply chains in a more efficient and convenient way. B2Fresh provides an ecosystem of interconnected applications that help visualize, analyse, benchmark and share data locked within the supply chain, removing complexity and reducing duplications.
Thanks to B2Fresh, it is possible to ease the supply chain management by assuring transparency and the fluent transmission of information. The operators can connect with each other through B2Fresh, so they get a complete overview of the supply chain and can share and access documents (analyses results, certifications, QC reports, specifications), send information request, receive purchase orders, etc. In addition, by aggregating and analysing the platform’s data, it provides users with performance and benchmarking reports, so they can detect points of improvement otherwise not found. Finally, by making use of concepts such as Big Data and Predictive Algorithms, B2Fresh is able to offer predictive insights to take the adequate long-term decisions.